A Look at the Making of Learn to Quit

We’ve shared with you Learn To Quit – the first clinically-tested smoking cessation application for the severely mentally ill. Now we’re going behind-the-scenes to show you Learn to Quit’s journey, from research to realization. Dr. Roger Vilardaga, Brian Marr (Chief Strategy Officer), and Chad Otis (Executive Creative Director) discuss the behavioral psychology, strategic direction, and unique design opportunities that went into a first-of-its-kind digital product for one of the most underserved segments of our population.

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