Innovation, by design

Through every stage of innovation, Smashing is your catalyst to generate bigger ideas, create revenue through digital, and build products your customers will love.

Rocket Fuel for Innovation

By definition, we’re a modern digital product, service, and digital innovation partner. In practice, it means that we work with Fortune 100 clients across each stage of the innovation process to generate breakthrough ideas; plan, design, and deliver digital products and services; and lead teams to unearth new businesses, services, and products that give them undisputed distinction in a crowded market.

End-to-End Product, Service & Experience Design

Does it have a screen? Can we talk to it? Is it generating tons of data? Is it something really hard to figure out, or in a technically complex space, or just needs to be amazing? If you’ve answered yes to any of these, you’ve found the right people. We help companies crack big business and design problems in digital, and teach them modern ways of working in the process. We offer strategy, research, user experience design, visual design, and development services, which means we can take you from initial research to full product realization without any breaks in continuity.


When We Say Partner, We Mean It

You likely have a strong internal team and are looking for a collaborative partner. Same with us. We assess each engagement by taking your internal capabilities into account, with the expectation that we’ll all be working together. From day one we bring together all vested parties, ranging from researchers, strategists, UX & VX designers, and developers, with your key stakeholders to define the core intent of your business and your user. This unified team stays with you from the kick-off meeting to post-launch product refinement, which maintains value proposition continuity and minimizes risk.


We Break Down Physical Barriers

The open-office concept we work in was designed with the deliberate intent of having clients like you work side by side with us. By offering co-location and the ability to immerse our clients in a lean and agile approach, we’re able to realize results faster, share knowledge in real-time, and create team cohesion that leads to faster resolution, completion, and implementation of projects. We are also highly astute at working with client teams in multiple locations – and time-zones – around the globe.
Meet Your Team
  • Lisa Forsyth
    Lisa ForsythSenior Director, Strategic Accounts

    Years of experience | 20

    9:00 – 5:00 | As Senior Director, Strategic Accounts, Lisa is responsible for the successful management of one of the agency’s largest clients. She leads and manages a highly skilled team of front-end and back-end developers, QA engineers, designers, and producers that support more than 70 sites in 20 different languages across the globe for Sony Pictures Television, Digital Media Networks.

    Expertise | From design, development, project management, strategic planning, and team management, Lisa’s expertise covers nearly every facet of a digital engagement, from an initial concept’s action plan to post deployment maintenance. She manages multiple projects and their corresponding deadlines and objectives with hyper-focus, ensuring continued project success that is aligned with her clients’ long-term business goals.

    Past life | Before Smashing, Lisa was the Director of Shared Application Engineering at, the Director of Tactical Development at, Program Manager at, and Software Engineer at Ignition Mortgage Technology Solutions.

    The smarts | MA of English and Film Theory from the University of Florida and BA of English and Visual Culture from the University of California, Riverside

    Hidden talent | Elephant juggler by day, published eBook content author by night

  • Victor Allen
    Victor AllenChief Technical Officer

    Years of experience | 22

    9:00 – 5:00As CTO, Victor leads the development and emergent technology team to drive innovation for our partner clients. He guides the process of delivering products that realize a proposition’s potential – from product definition and validation to release. He is a strong proponent of lean, integrated product development where our clients and Smashing’s strategy, UX, and innovation teams work together closely. Victor believes the best results come from focused experimentation, bold decisions, and solid engineering.

    ExpertiseVictor is a technical and creative leader with more than two decades of experience bringing technology and design together, forming a sum greater than the parts. He specializes in guiding teams through the process of lean development, from vision to experiment to reality. His approach is inclusive, equally adept at building internal teams and integrating our partner’s innovation experts. Victor puts into practice the belief that innovation springs from transparent and diverse teams working openly and collaboratively together.

    Past life | Before leading the technical charge at SI, Victor was the Director of Development for The Buddy Group and Senior Flash Developer at Juxt Interactive

    The smarts | BA of English/Critical Theory from the University of California, Irvine

    Hidden talent | Cat whisperer.

  • Brian Burke
    Brian BurkeCEO

    Years of experience | 23

    9:00 – 5:00 | As CEO, Brian is responsible for managing the daily operations of the agency, leading the overall direction for Smashing’s market strategy and helping the agency fulfill its vision to be “digital pioneers who make things that matter.” A believer in a collaborative culture where talent is nurtured and aligned with the agency’s values, he guides Smashing to build strategic design and technology-driven products and services, helping our Global Fortune 500 clients thrive in competitive markets and engage at a deeper level with their customers.

    Expertise | Brian’s specialty in growth strategies and emerging trends in technology and design has helped keep product companies ahead of the shifting digital landscape, resulting in a partner/client list that includes prominent Fortune 100 companies. He has spoken at numerous conferences, from CES to SXSW and GDC, on topics ranging from the future of mobile gaming to the impact that technology has on our collective experiences as consumers.

    Past life | Prior to Brian’s professional life at Smashing, he helped build digital companies such as Atom Entertainment (AtomFilms/Shockwave) as Vice President of Syndication and at Zango, as Senior Director of Business Development.

    The smarts | Master of European Studies from K.U. Leuven, Belgium and BA of Communication Studies from Seattle University

    Hidden talent | Punk rock singer, guitarist, and drummer

  • Brittany Carlstrom
    Brittany CarlstromSenior Marketing Manager

    Brittany manages all aspects of Smashing’s marketing initiatives that support the agency’s strategic growth. She has a passion for getting to the core of what resonates most succinctly with target audiences, and thrives in showcasing Smashing’s thought leadership and industry expertise that span strategy, design, user experience, development, QA, and more. For all PR, media, and thought leadership related inquiries, Brittany is the one to be in touch with.

  • Andrea Pollock
    Andrea PollockSenior Talent Manager

    As Smashing’s Senior Talent Manager, Andrea is dedicated to fostering and growing the agency’s core disciplines and culture. With a mind towards process improvements, as well as providing the most seamless experience possible for hiring managers and candidates, Andrea specializes in creating an inclusive culture that maximizes employee’s skill-sets and work environment that people gravity towards.

  • Brian Marr
    Brian MarrChief Strategy Officer

    Years of experience | 21

    9:00 – 5:00 | As CSO, Brian partners with client and internal teams to drive product, service, and experience vision. As the head of the Smashing strategy practice, he is focused on identifying insights and opportunities that lead to innovative, differentiated solutions, and for helping teams set an ambitious, but achievable, vision and roadmap. He is a strong believer in taking a lean approach to strategy and for the use of Motivational UX™ to create an engaged, loyal audience.

    Expertise | Brian is a strategist, business leader, marketer, and educator highly adept at discovering and applying the triggers that motivate customer behavior towards a desired business outcome. His experience in software product management, digital media, and advertising has resulted in the opportunity to work in an executive consulting role with clients including Philips, Microsoft, Johnson Controls, Wilson, and Seattle Sounders FC.

    Past life | Life before Smashing included roles as Managing Director/Director of Digital at the Wexley School for Girls advertising agency, Group Manager of Emerging Media at Microsoft, and Senior Product Manager for Windows x64 at Microsoft. He also worked at a few Silicon Valley startups you’ve probably (and unfortunately) never heard of.

    The smarts | BA of Psychology from the University of California, Santa Cruz

    On the other side of the podium, Brian teaches two graduate courses in the Master of Communication Leadership program at the University of Washington.

    Hidden talent | Riding bicycles fast in the woods

  • Kevin Wick
    Kevin WickExecutive Creative Director

    Years of experience: 22

    9:00 – 5:00: As Executive Creative Director, Kevin works with clients and Smashing’s internal teams to define and create digital designs that go beyond usability and usefulness to become experiences that delight and have personal significance in the lives of the end-users. He leads the agency’s design practice, which spans design research, conceptual design, information architecture, interaction & UX design, visual design and storytelling, and usability testing.

    Expertise: Kevin excels at identifying and meshing the true needs of users and clients with the capabilities that Smashing offers. His rooting in making positive impact drives his approach to be possible+pragmatic, which ensures that great designs can and do get built, launched, and into the hands of its intended audience. His varied expertise enables him to communicate and guide teams to be closely aligned and achieve far more than a set of individual contributors could accomplish alone. He’s had the pleasure to work with Philips, Amazon, PwC, BCG, Korn Ferry, Microsoft Accelerator, Allstate, Mylan, Nike, T-Mobile, Discover, Budget, ABCNews and others.

    Past life: Prior to joining Smashing, Kevin spent 5 years frog design as Creative Director, 5 years at Ascentium/Smith leading the UX team as Group Experience Director, and 5 years at Premera Blue Cross building the UX practice. He has also led a department of 22 program and project managers, directed a team of developers responsible for the entertainment sites of, built front-end development and production tools, established and populated libraries for Adobe, had 2 gallery shows and sold paintings on commission (mostly French Romantics as Valentine’s Day gifts).

    The smarts: BFA in Computer Art from Carnegie Mellon University.

    Teaches user experience design at the School of Visual Concepts.

    Hidden talent: Limiting his inner wannabee audiophile from buying every cool audio component ever

  • Drew Erickson
    Drew EricksonDirector of Finance

    Years of experience | 22

    9:00 – 5:00 | As Director of Finance, Drew leads the finance and administrative teams that support the monetary health of the agency. From measuring and evaluating performance to identifying opportunities that optimize business growth, Drew helps guide SI’s economic strategy and forecasting.

    Expertise | Drew has a long-standing history in financial leadership for technical and creative businesses, centered around deep analysis and planning. His 20+ years of experience include financial management with venture-backed start-ups and corporate mergers and acquisitions.

    Past lifePrior to Smashing, Drew was the VP of Finance and Operations for the Washington Technology Industry Association, a non-profit serving the Washington tech community. In addition, he worked with several startup software and hardware companies, as well as in investment banking.

    The smarts | BA of Business and Economics from Washington State University

    Hidden talent | Finding the deeply hidden logic error in a spreadsheet.

  • Guy Borgford
    Guy BorgfordDirector of Business Development

    Guy partners with new clients to help bring digital transformation and innovation into their product or corporation. His relationship-first approach goes beyond one-off endeavors, to build lasting strategic partnerships that span all aspects of an initiative’s life-cycle, from value prop creation to in-market data analytics analysis, and beyond. If you’re interested in working with Smashing, Guy is the guy to get in touch with.

  • Matt Murphy
    Matt MurphySenior Engagement Manager

    As a Senior Engagement Manager, Matt works with our strategic partners to ensure that project goals are met and that the relationship between Smashing and our clients is open and strong. For projects, this includes working with cross-functional teams to define strategy, purpose of product development, and the overall leadership of project managers, developers, designers, QA, and all necessary content contributors needed to meet a client’s vision. In addition, Matt partners with clients on business forecasting and future planning.

  • Patrick Cousans
    Patrick CousansExecutive Director, Client Engagement

    Years of experience | 22

    9:00 – 5:00 | As Executive Director, Client Engagement, Patrick manages the partnership between Smashing and our partner clients. From defining product success metrics to helping establish cross-team client/agency collaboration, he works to refine business objectives and helps translate them into actionable project plans. In partnership with the Program Management Team, Patrick guides clients and project teams as they scope, plan, budget, track, and launch a wide range of large-scale digital endeavors.

    Expertise | Patrick has a track record of converting ideas into achievable product deliverables by working with teams on strategic business planning, partnering with Smashing’s Strategy Team to understand core user and business needs, and how it dictates the overall digital direction. In addition, he works with clients to  navigate complex regulatory requirements, when they arise. Clients include Philips, Johnson Controls, Penguin Random House, and Nickelodeon.

    Past life | Pre-Smashing, Patrick was Producer at Screenlife, Senior Producer at Digeo, and Executive Producer at

    The smarts | BA of Communications from the University of Southern California

    Hidden talent | Resident Smashing travel planner

  • Lisa Dawson
    Lisa DawsonExecutive Director, Program Management

    Years of experience | 23

    9:00 – 5:00 | As Executive Director, Program Management, Lisa oversees the day-to-day operations of the teams who work closely with our Smashing clients, focusing on maximizing team performance, meeting program objectives, and ensuring the successful delivery of large-scale, complex digital products.

    Expertise | Lisa excels at guiding successful project teams through program lifecycles, with an emphasis on the adoption of Agile methods to manage scope and budget, foster cross-team communication, and quickly respond to change. She is passionate about the growth and advancement of her team and is a seasoned veteran of effective personnel management, career mentoring, and client collaboration. Her work spans the healthcare, retail, travel, technology, and cyber-security industries, and a sampling of clients include Philips, Swedish Medical Center, Microsoft, and AT&T.

    Past life | Before leading the production charge, Lisa was the Director of Product Management at Internet Identity, Director of Project Services at Allyis, and Manager of Corporate Systems at REI.

    The smarts | Bachelor of Arts in Leadership & Organizational Studies from Antioch University
    Certified Scrum Professional (CSP)

    Hidden talent | Award-winning Morse code translator

  • Telford Burtts
      Telford BurttsSenior Project Manager
    • Anna Ho
        Anna HoSenior Strategist
      • Sean Sehr
          Sean SehrSenior Developer
        • Lisa Smith
            Lisa SmithSenior Project Manager
          • Amanda Behrens
              Amanda BehrensSenior Producer
            • Daniel Lee
                Daniel LeeSenior Developer
              • Steven Rose
                  Steven RoseSenior Developer
                • Clemente Miller
                    Clemente MillerSenior UX Designer
                  • Antonio Holguin
                      Antonio HolguinDesign Director
                    • Amanda Parkhurst
                        Amanda ParkhurstSenior UX Designer
                      • Patrick Baldwin
                          Patrick BaldwinSenior Developer
                        • Adam Michel
                            Adam MichelCreative Director
                          • Gennaro Avolio-Toly
                              Gennaro Avolio-TolyDeveloper
                            • Chris Hannon
                                Chris HannonAssociate Creative Director
                              • Helene Christensen
                                  Helene ChristensenProject Manager
                                • Naomi Steele
                                    Naomi SteeleProject Manager
                                  • Amy Davis
                                      Amy DavisProject Manager
                                    • Jasmine Fears
                                        Jasmine FearsUX Designer
                                      • Stephen Nguyen
                                          Stephen NguyenDeveloper
                                        • Kathlyne Taylor
                                            Kathlyne TaylorStrategist
                                          • Joy Weight
                                              Joy WeightOffice Manager
                                            • Drory Ben-Menachem
                                                Drory Ben-MenachemCreative Director
                                              • Bill Wright
                                                  Bill WrightTechnical Director
                                                • Paola Reyes-Sanchez
                                                    Paola Reyes-SanchezDesign Director
                                                  • Brendan Andersen
                                                      Brendan AndersenAssociate Technical Director
                                                    • Jason Medisky
                                                        Jason MediskySenior Animator, Technical Artist, Motion Designer
                                                      • Nick Pollock
                                                          Nick PollockSenior UX Designer
                                                        • Matias Li-Pino
                                                            Matias Li-PinoQuality Assurance Lead
                                                          • Jessica Barnes
                                                              Jessica BarnesCreative Director
                                                            • Wilhelm Fitzpatrick
                                                                Wilhelm FitzpatrickTechnical Director
                                                              • Kevin Carroll
                                                                  Kevin CarrollSenior Developer
                                                                • Jeremy Flores
                                                                    Jeremy FloresAssociate Technical Director
                                                                  • Lulu Xiao
                                                                      Lulu XiaoSenior Strategist
                                                                    • Harry Akaki
                                                                        Harry AkakiIT Manager
                                                                      • Yuka Lipsey
                                                                          Yuka LipseySenior Producer
                                                                        • Katy Harrison
                                                                            Katy HarrisonDesigner
                                                                          • Maya King
                                                                              Maya KingSenior Producer
                                                                            • Kevin Swann
                                                                                Kevin SwannStrategist
                                                                              • Sam Jacobsen
                                                                                  Sam JacobsenProduction Manager
                                                                                • Janel Fink
                                                                                    Janel FinkAssociate Project Manager
                                                                                  PR / Media Kit
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