We believe in the power of play
We approach everything we create with the power of play, which combines art and science to create engagement. We fuse innovation, creativity, and storytelling with our expertise in game theory, user experience, and multiscreen development. The results are rich, digital experiences that command attention and shape customer behavior, improving customer loyalty by inspiring them to return for more.
Our goal is to create the most actively engaging digital experiences possible. We focus on active engagement because it means building more than just a great mobile or web experience. It means understanding your customer, thoughtfully planning their user experience across the many screens they use, and applying a bit of behavioral psychology - motivating them to participate in the interaction.
Whether it's a global digital experience for an entertainment brand, rethinking online higher education, or changing the experience of in-flight media, our methodology ensures everything we create is focused on achieving a measurable Return on Engagement (ROE) for our client partners.
The SI Methodology
Our team is comprised of thinkers, designers, coders, developers, project managers, artists and more, but at heart we're all engagement engineers.