Mattel came to Smashing Ideas with the objective of bringing Polly Pocket’s unique story to life and increasing awareness of the updated Polly Pocket brand. At the core of the new experience Mattel wanted to introduce gamification to the Polly Site and offer girls an innovative digital play experience.
Partnering with Smashing Ideas, the teams collaborated on the initial concept and through brainstorm sessions defined the project goal: Build an immersive digital experience that speaks to the heart of Polly – Adventure! And encourages girls to make every day the Best Day Ever.
This super fun and incredibly adorable site is seamlessly driven by several advanced front-end and back-end technologies. You can play games, watch videos, explore Polly World and go on adventures from your Adventure Tracker. PollyPocket.com is a unique online destination packed with delightful discovery that’s unmistakably POLLY!