Last month I had the opportunity to join a panel at this year’s Digital Book World Conference & Expo that focused on “Gamifying” children’s reading experiences in digital. It’s a heated subject and one that has vocal proponents and opponents, each with valid opinions and questions. I shared the stage with a very smart group of executives from Penguin, Disney, and Nosy Crow that are in the trenches creating interactive storybook experiences that include light-to-medium gamification elements. It was a good conversation that probably warranted a longer session time, which is why I’ve extended it into this blog post.
We make some pretty cool stuff here at Smashing Ideas, but you don’t have to take our word for it. Check out the fun projects below that we helped our clients create in 2012!
Based on conversations we’ve had this year with brands and companies, we believe 2013 will be the year a lot of cool things happen in digital. Many technologies have been tested and experimented with in the past year or so and next year we’ll begin to see them implemented. We’re pretty excited to see things come into fruition, so we put together this list on what to expect in the New Year. Continue reading
Over the years, we’ve had a lot of companies ask us to build content management systems (CMS) for them. But before making specific CMS recommendations, I like to talk to folks about their content rollout strategy, which I refer to as the CRS. I go back to the basic questions of Who, What, When, Where and Why when discussing content rollout strategy with clients. Continue reading
Over the past few years, there has been incredible growth in the opportunities we have to engage with customers using digital. We’ve quickly moved from a world of flash microsites made for viewing on a computer to a multi-screen world, where people expect and demand more from their experiences with companies and brands. They expect the content to be relevant to them; engaging and optimized for the screen they are in front of – all with the ability to seamlessly shift to the other screens in their lives. Lately we’ve been working with companies to plan and build these “connected experiences,” which has led to some thoughts and best practices around how to approach it for your business.