Category Archives: E-publishing

Peer Into The Land of Oz With the New Interactive App, The Wonderful Wizard of Oz for iPad

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We have been working on a beautiful interactive book application for over a year now, before we ever knew of Disney’s new Oz the Great and Powerful. You can imagine what a terrific coincidence this was for us when we did learn of the new movie’s release though.

Developed by our brilliant, Ben Roberts, who brought you the interactive book apps Alice for the iPad, Jungle Book and Pat the Bunny, and beautifully illustrated by artist ShaunPendergast, we are excited to share the new The Wonderful Wizard of Oz for iPad app.

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Gamification and Children’s Publishing: Finding the Balance

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Last month I had the opportunity to join a panel at this year’s Digital Book World Conference & Expo that focused on “Gamifying” children’s reading experiences in digital. It’s a heated subject and one that has vocal proponents and opponents, each with valid opinions and questions. I shared the stage with a very smart group of executives from Penguin, Disney, and Nosy Crow that are in the trenches creating interactive storybook experiences that include light-to-medium gamification elements. It was a good conversation that probably warranted a longer session time, which is why I’ve extended it into this blog post.

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A Look at Some of our “Best of 2012″ Work (As Told by Others)

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We make some pretty cool stuff here at Smashing Ideas, but you don’t have to take our word for it. Check out the fun projects below that we helped our clients create in 2012!

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Looking Forward to Digital in 2013

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Based on conversations we’ve had this year with brands and companies, we believe 2013 will be the year a lot of cool things happen in digital. Many technologies have been tested and experimented with in the past year or so and next year we’ll begin to see them implemented. We’re pretty excited to see things come into fruition, so we put together this list on what to expect in the New Year. Continue reading →

Breaking Down Digital Walls

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Over the past few years, there has been incredible growth in the opportunities we have to engage with customers using digital. We’ve quickly moved from a world of flash microsites made for viewing on a computer to a multi-screen world, where people expect and demand more from their experiences with companies and brands. They expect the content to be relevant to them; engaging and optimized for the screen they are in front of – all with the ability to seamlessly shift to the other screens in their lives. Lately we’ve been working with companies to plan and build these “connected experiences,” which has led to some thoughts and best practices around how to approach it for your business.Break down silos with connected experiences

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