Seattle is a hotbed of creativity, inspiration and innovation. The American Advertising Federation/Seattle strives to challenge our collective creative power and community, raising the bar for Seattle’s creative work. Their efforts through events such as tonight’s Art Bash are perfect examples of celebrating our industry’s innovation and creative lifeblood. This year’s theme, “Framing Creativity in Seattle,” challenges the definition of creativity and pushes us to think about it differently; something our client’s brands are asked to do every day to stay relevant in people’s lives.
With emerging technology top of mind, Smashing Ideas created a piece using the simple frame-like squares and shapes that make up QR codes. We were inspired by these frames and put a new twist on it by adding some Seattle flair.
Congrats to all the agencies who participated and thanks for inviting SI to contribute!
