Across multiple platforms there are over a million applications in app stores today. This makes it increasingly difficult to break through the noise to ensure your digital brand experience, whether it be a website, mobile website or app, isn’t lost in the saturated market. While most realize this, I am amazed how often we still hear companies requesting app development without a fully assessed digital strategy. App development isn’t about simply having a presence and assuming an audience will automatically be interested, it is growing more complex each day and requires a great deal more than a slick looking product. Continue reading →