Last month I had the opportunity to join a panel at this year’s Digital Book World Conference & Expo that focused on “Gamifying” children’s reading experiences in digital. It’s a heated subject and one that has vocal proponents and opponents, each with valid opinions and questions. I shared the stage with a very smart group of executives from Penguin, Disney, and Nosy Crow that are in the trenches creating interactive storybook experiences that include light-to-medium gamification elements. It was a good conversation that probably warranted a longer session time, which is why I’ve extended it into this blog post.
Mattel came to Smashing Ideas with the objective of bringing Polly Pocket’s unique story to life and increasing awareness of the updated Polly Pocket brand. At the core of the new experience Mattel wanted to introduce gamification to the Polly Site and offer girls an innovative digital play experience.