Based on conversations we’ve had this year with brands and companies, we believe 2013 will be the year a lot of cool things happen in digital. Many technologies have been tested and experimented with in the past year or so and next year we’ll begin to see them implemented. We’re pretty excited to see things come into fruition, so we put together this list on what to expect in the New Year. Continue reading
By Brian Burke, President
How to drive consumers in-store, back to brick-and-mortar, while giving them a true reason to step out of their comfortable homes and traditional online-shopping, is a topic that continues to surface in the mobile marketing & development arena. Several major brands are now providing new, unique digital experiences via large interactive screens, digital shopping walls and kiosks that aim to provide a level of convenience and depth of experience to consumers in-store. So far, it seems like some of these have a ton of potential, as in the case with Adidas’ Virtual Shoe Wall which was unveiled in January at the National Retail Federation convention. The idea that a small boutique store can ultimately increase their shelf space exponentially is a brilliant idea. Adidas isn’t the first to embark on this effort, and I imagine we’ll hear more this year as small and big-box retailers experiment further with multi-screen consumer engagement strategies (it will be interesting to see what emerges from CET World in San Francisco this month).