By Brian Burke, President

How to drive consumers in-store, back to brick-and-mortar, while giving them a true reason to step out of their comfortable homes and traditional online-shopping, is a topic that continues to surface in the mobile marketing & development arena. Several major brands are now providing new, unique digital experiences via large interactive screens, digital shopping walls and kiosks that aim to provide a level of convenience and depth of experience to consumers in-store. So far, it seems like some of these have a ton of potential, as in the case with Adidas’ Virtual Shoe Wall which was unveiled in January at the National Retail Federation convention. The idea that a small boutique store can ultimately increase their shelf space exponentially is a brilliant idea. Adidas isn’t the first to embark on this effort, and I imagine we’ll hear more this year as small and big-box retailers experiment further with multi-screen consumer engagement strategies (it will be interesting to see what emerges from CET World in San Francisco this month).
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