“When a Product is being developed, people pay a great deal of attention to what it does. User Experience is the other, often overlooked side of the equation—how it works—that can often make the difference between a successful product and a failure.”

- Jesse James Garrett, author of The Elements of User Experience

User Experience(UX) isn’t just about how people interact with technology, it permeates our lives. Observing your everyday interactions can inform your thinking process when planning out your next website or app. Take your experience with cars for example. Cars are incredibly complex, with thousands of moving parts, but think back to last time you “interacted” with a car unfamiliar to you, say a rental or friend’s car. Most likely you drove it with minimal effort because you’ve learned that pressing down on the gas makes you go faster, stepping on the brake slows you down, the steering wheel takes you left and right, and so on. Continue reading →