From Research to Realization

Your trusted partner for taking big ideas from fantasy to reality.
We’re your digital product design and development agency for an

increasingly tech-driven world

We dream big, but we also know the critical importance of having ideas that are realistic, actionable and create resonance in-market. We believe that one collaborative team, from start to finish, is critical to making this happen. We partner with you to dig deep and unearth fresh approaches to planning, designing and evolving digital experiences that go beyond functional, to become game-changers for your business.

The SI Methodology

The Smashing Ideas Methodology organically formed over many years of creating applications, websites, products and platforms. Think of it as a foundational set of best practices that we can pull from based on your company’s specific needs, rather than a prescribed process we must follow to the letter.


This is where we define goals, identify engagement opportunities, analyze information and make recommendations.


Beginning with measurable objectives, we work backwards to create a roadmap for your goals.


Marrying form and function, we merge experience typography, usability, color, gestures and branding to imagine engagement between users and products.


Preparation becomes action as milestones are met, sprint plans reviewed, test cases created and usability tests conducted.


Collecting data, analyzing feedback and reviewing analytics are the hallmarks of this phase.


We use our data and analysis to recommend new engagements and improve performance. As your user’s needs evolve, so too can your offerings.
The Nitty Gritty
We’re technology agnostic, meaning we work across all screens, connected devices and machine-to-machine engagements. Below are the broad strokes of the services we offer, but it’s just the beginning. If you’re looking for a service that is not on the list, we still encourage you to drop us a line. Digital is constantly changing, so if it’s new and exciting, chances are we’re already experimenting with it.
Research and Strategy
Getting the right product into the hands of the right people shouldn’t be left to chance. We formed one of the first Research and Strategy groups in the industry for the sole purpose of unearthing the core user and business insights that lead to successful digital products and roadmaps. Our unique process guarantees “the big idea” is actionable, scalable and user-tested. This helps eliminate market uncertainty and guarantees you a strategic edge over your competition.

  • Product and service planning
  • Competitive analysis
  • Audience analysis, development and growth
  • Customer experience design (CXD)
  • Research planning
  • Envisioning activities
  • User research
  • Guided interviews
  • Cultural and contextual analysis
  • Focus groups
  • Content strategy
  • Concept testing
  • User testing strategy and planning
  • Implementation planning
  • KPI or goal setting and measurement
  • Analytics strategy
  • Analytics monitoring and insights
  • Motivational UX™ workshops
  • Innovation workshops
  • Ideation workshops
User Experience
Our unique blend of User Experience brings the true nature of a product to light faster, in a collaborative, cross-functional way. We do not approach UX with a rigid process, but rather an ongoing evolution that is guided by meeting the needs of your customer’s decision journey through the melding of research and design. Be it overall or interface design, flow or usability, we engage the user throughout the process to understand what digital behavior they’re doing, and most importantly, why they’re doing it, to create hyper-specific experiences that surprise and delight.

  • User experience design
  • User experience architecture
  • Customer experience mapping
  • Service mapping
  • Wireframes
  • User stories
  • Gamification/game design thinking
  • Archetypes and personas
The mark of a good idea is one that gets you, and your audience, positioned for the future, yet is realistic enough to be actionable and resonate in-market today. Our ideation process looks at every facet of a digital engagement – from strategy and creative to full development – to create the best solution that can be woven through all phases of a digital experience. We are adamant believers that just because you can build something doesn’t mean that you necessarily should. We won’t waste your time or money on a vanity project. Our aim is to partner with you to conceptualize, and then create, a product that will end up in the hands of your target audience.

  • Motivational UX™
  • Human-centered design
  • Ideation brainstorming
  • Prototyping – high and low fidelity
  • Regulatory requirement consideration (when applicable)
  • Feature development
  • Product usability
  • Concept testing
  • Brainstorm facilitation
Visual Design
We don’t simply create digital products. We create experiences for real people. Great design takes a human-centered approach, always answering questions through that lens. Strong usability is the price of entry these days…people are compelled to engage by many other motivating factors, so we guide each digital engagement through aesthetics, story, motivation, emotion, and the desire for self-expression.

  • Visual design
  • User experience design
  • Information architecture
  • Interface design
  • Interaction design
  • Brand stewardship
  • Illustration
  • Traditional animation
  • Motion graphics
  • Prototyping
  • OpenGI and shaders
Web and Mobile Development
As the capabilities technology offers us continue to expand, so does our expertise. We’re technology agnostic, meaning we approach each challenge with the desire to use the best approach to satisfy  your long term needs. From standard mobile or web development, to IoT and integrating sensors into connected products, to BLE and virtual reality platforms, the foundation of our technical capabilities is providing real user value in a scalable and technically sound way.

  • Agile development & continuous integration
  • Sensors: pressure, accelerometers, magnetometers
  • Bluetooth low energy (BLE)
  • Computer vision
  • Cross-platform (iOS/Android) development in unity using C#
  • Front-end web development
  • Interactive design
  • Large-scale website installations with Django and Drupal using Python and PHP
  • Mobile product development
  • Native iOS development/Objective-C
  • Visual prototypes
  • Functional prototypes
  • Augmented and virtual reality frameworks
  • Android development in Java and C++
  • 3D design
  • C++ based games and applications
  • Cross platform mobile application development in Cocos2dX using
  • Flash (and Flex/AIR)
  • Ruby/rails
  • Test driven development and code review
  • Usability testing
Product Innovation
We understand that getting to the heart of a great idea can be the most challenging part of a project. As your dedicated innovation partner, we’re here to help you navigate the changing world of technology and pinpoint your unique vantage point in the marketplace. From building digital business models, prototypes and the creation of customized software, to having an internal dedicated labs team ideating on your game-changing digital endeavor, we bring together our sharpest minds to construct a concept that will position you to succeed in a tech-focused world.

  • IoT integration
  • Prototypes
  • Business model development
  • Custom software development
  • Custom hardware builds
  • Design thinking
  • Data analysis and product iteration
  • Visual prototypes
  • Functional prototypes
  • Augmented and virtual reality frameworks
  • Ideation workshops
  • SI Labs
Digital Quality Assurance
A product launch filled with bugs and glitches is the fastest way to lose brand affinity. Our QA Engineers are in-house and work side-by-side with our creative and development teams to derive test plans on functionality and the number of configurations that product will be used on – varying smartphone platforms, tablets, web, etc. The inclusion of QA in all project teams is critical, so testing is performed to deliver the cohesive experience of the project, resulting in products going to market with near-perfect precision.

  • Test plans and cases
  • Regression/isolation testing
  • Functional validation
  • Code review
  • Unit testing
  • Smoke tests
  • Localization
  • Negative/stress validation
  • Usability testing
  • End-to-end validation
Analytics and Insights
Data and analytical insights into your customer base allow our collective team to identify the necessary areas of growth, future feature sets and deployment plans, and unearth areas of opportunities for ongoing user engagement and product longevity. Our data scientists, researchers, and strategists highly versed in human behavior, gather, analyze and evaluate raw data that is used to give your product the strategic KPIs needed to maximize your return on investment.

  • Analytics plans
  • Analytics integration
  • Custom analytics platforms
  • IoT analytics
  • Instrumented pilots and user research
  • Data collection
  • Custom dashboards
  • Real-time UX analysis
  • Data-driven insights and recommendations
We understand that sometimes the hardest part of a new digital project is getting it started. Our workshops are strategically designed to kick-start your project, evolve an existing idea or to infuse a current project with the secret weapon to success. Our involvement can range from a 2-hour workshop to a full-week Smash-a-thon, based on your specific wants and needs. Think of our workshops as a first date; minimal commitment, a chance to vet your idea and to see if our partnership is a match made in digital heaven.

Motivational UX™ Workshop

As creators of high-quality digital experience, you sit at the intersection of art and science, seeking to shape the way users engage with your products. Our Motivational UX™ workshop will help you evaluate an existing product or project through multiple lenses and identify motivational strategies that align with your business goals in order to enhance the user experience of your product. This is what your product has been waiting for.
A sampling of what you’ll walk away with:
  • Deep understanding of the 9 Principles of Motivational UX™, with insights and ‘best-of’ industry examples
  • Uncover the biggest influencers of human behavior on your user group
  • A full roadmap, with action items, around your identified top 3 Motivational UX™ Principles

Smash-a-Thon Innovation Week

How you innovate determines what you innovate. With over 20 years of working with companies to push the edge of what’s possible, we understand the challenges of driving forward entrepreneurial thinking and processes in a large organization. That is why we created the Smash-a-Thon – a week-long workshop designed to immerse your team in a lean environment, with a proven process that applies best practices from Lean User Experience, Agile Development, and Motivational UX™. In this workshop, we endow you with the talent and expertise of our multi-faceted team in order to fuel productivity and turbo-charge your path to new products or services for the digital age.
A sampling of what you’ll walk away with:
  • Identify and align on a product direction
  • Develop prototypes
  • Test your product with real customers

Experience Mapping Workshop

Lasting digital engagement today is no longer just a series of interactive touch points, but rather, a digital experience that authentically speaks to the aspirations, needs and pain points of your customers. To ensure the effectiveness of your users’ experiences, and to help organizations navigate omni-channel complexity, we employ experience mapping – a strategic process of capturing and communicating complex customer interactions.
A sampling of what you’ll walk away with:
  • Goals, needs and pain-points for your customer group(s)
  • The actions, thoughts and feeling at each stage of the customer journey
  • An experience map – the strategic foundation for your digital solution

Story Mapping Workshop

With digital products increasing in complexity, it is imperative to create a structured process that outlines where your project is at and where it needs to go. Our Story Mapping workshop is a textual visualization of identified user tasks, user goals and business goals within your product’s features. Story Mapping creates a roadmap specifically for your product at the development stage…the moment when our technical expertise is ready to build your product.
A sampling of what you’ll walk away with:
  • Develop a backlog, user stories and identify holes in a product’s backlog
  • Build a structured development plan
  • Create an effective release plan based on your user types and the associated business value
Ready to get started?