Motivational UX

The art & science of digital behavior.

Motivational UX

The art & science of digital behavior.

A strategic edge

Motivational UX™ is our user-centric approach to innovation that applies decades of multi-disciplinary research in behavioral psychology, user experience, and game design thinking to technology solutions, giving you a strategic edge over your competition.

Motivational UX™

User Experience

Successfully meet the needs of your customer's decision journey through the adherence of research and design.

Game Design Thinking

Create satisfying experiences that utilize the power of intrinsic and extrinsic rewards to achieve short and long-term engagement.

Human Behavior

Trigger moments that are innately human in how we experience, and interact, with the world around us.

It matters. Here’s why:

Create High Engagement

From connected wearables that maintain a steady 30% abandonment rate to a staggering 77% average abandonment rate across all e-commerce sectors, modern consumers struggle with prolonged digital engagement. This is especially alarming if your business model is based on building long-term engagement with a connected device or online presence. High customer engagement opens additional business channels through ancillary products and services, and delivers user insights that lead to development of better products.

Turn IoT Insights Into Action

In the age of personalization and machine learning, understanding how to rapidly act on the big data your product captures is critical to your ongoing success. Forbes estimates that within the next 5 years there will be more than 50 billion connected devices in use around the world, with each one collecting, analyzing, and sharing data. How this data feeds back into the refinement and growth of your project and business will have a direct impact on the success and/or failure of future growth.

Nine Principles, One Goal

Based on your unique goals and our understanding of your business needs, different principles are emphasized or de-emphasized to create the best solution. The 9 Principles are also a framework for brainstorming, helping teams increase innovation.
9
Principles
of Motivational UX™
Self-express
I want a product to make my own.
Let people showcase their uniqueness.
Challenge & Reward
I want to master a skill.
Let people compete with others and/or themselves.
Decision-making
I want to be empowered in my choice.
Provide easy and simple points of choice.
Engagement Loop
I want to do that again.
Let people build and enhance experiences.
Adaptive
I want a product that works for me.
Create context-aware products.
Exploration
I want to be amazed.
Create moments of delight and curiosity.
Aesthetics
I want a unique experience.
Appeal to our human senses.
Belonging
I want to be a part of something bigger.
Let people seek connectedness and comparison with others.
Content & Story
I want an emotional connection.
Create narrative to influence, educate and entertain.
Ready to utilize the power of Motivational UX™ and supercharge user engagement?
Schedule a Motivational UX™ Workshop today!
Our Motivational UX™ Workshop will help you evaluate your latest project…be it the early stages of an idea or a product or service that is already in-market…to identify the principles of motivation which will give you a strategic edge over your competition. This is what your project has been waiting for.