The five key steps to digital success

Discovery & Immersion

We want to know your business DNA.

Businesses and brands can only look inward so often, to the point where an objective third party is required to take them to the next level.

At Smashing, we not only conduct extensive audits via key stakeholder interviews but we also perform a thorough evaluation of our clients’ tactical and strategic initiatives. An effective approach requires a deep dive into the competitive landscape and significant market research to understand what’s meaningful today and relevant tomorrow.

Strategy

Let’s see how all the pieces fit together.

Sustainable digital brands are not built on short-term gimmicks on the latest device or social net trends. We’ll ask you to invest in your future. After full immersion into your business, we put on the Smashing “lens” for a view that illustrates where your business should be going.

Our process helps define your outward (and inward) digital persona, leading to specific engagement recommendations. We base this on your business goals, what matters to consumers and what will yield true longevity in this ever-changing landscape.

An effective strategy requires a roadmap that serves as a guide for next steps. Our roadmap outlines ownership areas and roles, defines the voice of your digital persona and determine the production process.

Planning

Be prepared….and here comes the documentation.

Execution is often everything in the end, so we want all parties to be ready for this critical phase. Here we define the production path, the technology, the team, and which key client participants will be needed throughout the process. We work with your team to deliver detailed specs for each project and the overall initiatives, with key milestones and roll-out plans.

Create

No two creative solutions are alike.

It’s critical we align your engagement’s needs with the talents of our diverse teams.

We are collaborative to the core. As technology, design and strategy continue to blend, collaboration throughout every phase of the project is essential. Our process will vary depending on the client and project, but all include brainstorming, concept development, design rounds, iteration, build deliveries, and final polish.

We value your input throughout each phase of the engagement. If we do our job right, we’ll be a part of your DNA building beautiful, results driven digital experiences that your users, customers, and internal teams love.

Maintain & Grow

Never die on the vine.

Back to the sustainable digital brand theme. This is about more than launching a one-off product or message into a fragmented, competitive market, and hoping for success. This is about building a strong long-term brand.

Our early planning identifies this phase as a key driver for achieving market presence and long term product or campaign viability. We serve as an advisor, initiating regular audits and updates while using analytics to determine what works and what needs to go. We build upon what is successful now and has potential in the future.