To blur the lines between physical and digital in a fun and playful way for Barbie® fans.
We teamed up with CyWee to gain an in-depth understanding of the technology they had developed, along with any challenges that lay ahead. A few international flights later, and we were armed with enough knowledge to get to work defining and documenting the user experience and design direction.
Our goal was to make sure all teams involved were working from the same playbook for the application. Mood boards for the initial design direction, as well as a user experience overview document, established a foundation to work from. Weekly conference calls with our partner teams at Mattel and CyWee allowed us all to iterate quickly.
The user interface was an interesting challenge because we didn’t want it to compete with the beautiful console – it had to feel like it was seamlessly integrated into the product. We had to make it simple, clean and subtle, but still worthy of the Barbie® label. By creating many of our mockups within an image of the console, we were able to give all companies involved in creating the Barbie® Digital Makeover the context of the entire product. Informal play testing allowed us to optimize the user experience and interface along the way.
The application was built in-house at Smashing Ideas in iOS and utilizes Bluetooth® connectivity to the console.