We set-out out to create Furcaster™ in a hyper-condensed timeframe of 3 months to coincide with launch of the AppleTV app store, with no prior experience with the all-new tvOS platform. Our in-house designers and developers took on the challenge of creating an application previously untested, or documented, in-market.
Technically speaking, there was little to no information available to the team at the start of the build. Critical areas of development, like app size limit, focus engines, event forwarding, how to handle remote input, etc. were virtually unknown at the start, and were learned throughout the progression of the build.
Under the leadership of our creative team, we embarked on a R&D phase to determine a fresh approach to the overcrowded weather app market. A lacking niche was kids, families, and adults that wanted weather delivered to them in a less than strictly utilitarian fashion. This led to the genesis of our original character Flurry, the most adorable forecaster around, to connect kids and adults alike, to the daily/weekly weather happenings in a playful, yet emotionally accessible manner.
Once the initial build was complete we conducted user testing with young kids to determine how easy the new AppleTV remote was to interact with within the application. Based on the user testing and parental interviews, we enhanced certain character elements, adjusted how to receive weather-related information and planned for future feature updates.
In addition to the informative weather portion of the application, we saw the opportunity to have Furcaster™ run as an ambient background, day or night. From the sounds of birds joyously chirping in the sun to the rolling thunder of a late-night storm, Furcaster™’s unique ambient soundscapes, users of all ages are able to enjoy the harmony of nature from the comfort of their living room, advertising free!