Conceptualizing the comfort and convenience of a 21st century flyer.
Using a skies-the-limit approach, we explored how airlines could revolutionize a flyer’s experience, from start to finish.
The Short of It
Reimagine in-flight entertainment that covers the lifespan of your travel experience, all while helping airlines reduce fuel cost, increase in-air time and lighten the load.

The Situation

The once golden-age of travel has long since gone the way of mass transit and economic business initiatives that do little to aid the ease and enjoyment of the flyer. Couple that with dated in-flight technologies that add tons of weight to an airplane’s infrastructure, and you have a recipe that shouts necessity over luxury, and status-quo over innovation.

The Challenge

  • Provide proof of concept for a personalized and innovative in-flight entertainment experience that is modern, user-specific and easy for individual airlines to specify and update – all while reducing overall operational and infrastructure costs by adopting and implementing a low-overhead digital platform. Oh and did we mention, the experience needs to start at the moment a passenger books a ticket?

Our Approach

As frequent flyers ourselves, we jumped at the opportunity to work with Panasonic on some virtual blue-sky thinking. Our team of strategists and user experience designers began with an analysis of the traveler experience, from the moment of booking to being whisked away at the final destination and beyond. Our in-depth findings identified an average traveler’s needs, motivations and most importantly, pain points, which could result in the greatest areas of improved satisfaction.
With the determination that a personalized flight platform was lacking in the aviation industry and with the proliferation of mobile and tablet devices of the general flying population, we focused on creating an in-flight experience not yet available to commercial flyers. With the iPad’s near-perfect blend of screen size and weight, we began with its platform as the basis for our development. It quickly became an ideal candidate to replace the current bulky on-board screens and servers, as well as offering a more coherent experience for all travelers.
With wireless capabilities ever-expanding, we determined that personal tablets – either the flyers or a loaned tablet from the flight crew – would replace the standard back-of-seat, or worse yet, ceiling drop, entertainment consoles. Cloud-based data and push updates would be initiated at the start of the flight, allowing travelers to stream flight-specific content, entertainment in the form of movies, tv shows, magazines, and beloved in-flight catalogs (everyone needs a NFL Wine Shoe Holder!). Flyers can even order food and drinks directly from their device, no waiting for the cart to painstakingly roll its way to you.
Further analysis showed that additional amenities provided a greater travel experience, such as information on the flight’s final destination, with customized recommendations and booking abilities for on-the-ground jaunts, like restaurants and lodging. Specified airport information such as coupons, sale notifications and restaurant wait times could be sent to the flyer as they wound through the terminal en route to their gate.

All components of a trip could be managed from the singular, seamless application, reducing travel stress.

The Result

Flying made easy. All airport and flight information, entertainment and amenities would be centralized into one user-friendly platform. All components of the trip could be managed from the singular, seamless application, reducing travel stress. The application could even navigate the traveler to the shortest security wait lines. Once on the airplane, in-flight entertainment would be initiated by the flight crew and would cease the moment they deplaned, yet the flyer’s personalized travel information would continue to run.
Airlines spend millions of dollars a year on the upkeep of in-flight entertainment, with local servers housed on each airplane. This equates to additional bulk and weight, not just for the servers and screens alone, but for the of rivers of wiring flowing throughout the subflooring. By developing a cloud-based platform that eliminates such physical additions to the plane, airlines could potentially save millions on fuel, and the weight reduction could allow for planes to travel greater distances with less cost.

Airlines can create a holistic experience for their travelers that span beyond the flight…creating greater customer loyalty and engagement.

Winning
  • Delivered proof of concept for personalized in-flight entertainment and amenities that are available at any time throughout the duration of the flight
  • Airlines can create a holistic experience for their travelers that span beyond the flight and include hotel, car, food, and shopping advantages – creating greatly customer loyalty and engagement
  • Reduced airline infrastructure allows for savings in fuel demand and increased time in-air

Services

  • Mobile App Development
  • Mobile App Design
  • UI/UX

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