Conceptualizing the comfort and convenience of a 21st century flyer.
Using a skies-the-limit approach, we explored how airlines could revolutionize a flyer’s experience, from start to finish.
The Ask
The once golden-age of travel has long since gone the way of mass transit and economic business initiatives that do little to aid the ease and enjoyment of the flyer. Couple that with dated in-flight technologies that add tons of weight to an airplane’s infrastructure, and you have a recipe that shouts necessity over luxury, and status-quo over innovation. Back in 2010, with the dawn of the iPad and before personalized travel applications became the industry norm, we were asked to reimagined in-flight entertainment that covered the lifespan of a traveler’s experience, all while helping airlines reduce fuel costs, increase in-air time, and lighten the load.
The Actualization
As frequent flyers ourselves, we jumped at the opportunity to work with Panasonic Avionics on some virtual blue-sky thinking. With wireless capabilities ever-expanding, we determined that personal tablets – either the flyers or a loaned tablet from the flight crew – would replace the standard back-of-seat, or worse yet, ceiling drop, entertainment consoles. Cloud-based data and push updates would be initiated at the start of the flight, allowing travelers to stream flight-specific content, entertainment in the form of movies, TV shows, magazines, etc. Flyers can ever order food and drinks directly from their device, as well book hotel and restaurant reservations for their final destination.
Airlines spend millions of dollars a year on the upkeep of in-flight entertainment, with local servers housed on each airplane. This equates to additional bulk and weight, not just for the servers and screens alone, but for the rivers of wiring flowing throughout the subflooring. By developing a cloud-based platform that eliminates such physical additions to the plane, airlines could potentially save millions on fuel, and the weight reduction could allow for planes to travel greater distances with less cost.

All components of a trip could be managed from the singular, seamless application, reducing travel stress.

The Accolades
  • Delivered proof of concept for personalized in-flight entertainment and amenities that are available at any time throughout the duration of the flight
  • Airlines can create a holistic experience for their travelers that span beyond the flight and include hotel, car, food, and shopping advantages – creating greatly customer loyalty and engagement
  • Reduced airline infrastructure allows for savings in fuel demand and increased time in-air

Services

  • Mobile App Development
  • Mobile App Design
  • UI/UX

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