Built on a robust framework and with the aid of widgets, the new CMS had an easy-to-use interface that made it easy for anyone to learn. The new platform became one of the largest multi-site implementations in the world (to date) and gave managers a consistent grid-based design with default layouts that are easily customized per country and region. By supporting connections to all 11 major social networks through a single third-party service, the platform provides site managers the flexibility to add registration, sharing and activity feeds with ease, for social networking directly relevant to their markets.
Built with an eye towards the future, the platform continues to grow far beyond the initial offering, and is powering second screen applications, subscription video-on-demand, and TV everywhere experiences.
Speed to market was paramount, and now customized websites can be deployed worldwide in six weeks or less, with promotional content for new shows able to deploy across all regions in minutes. Over the course of a single year, the television powerhouse replaced all existing outdated sites with new sites under the unified platform.
An improved user experience, advertising kit, and administrative controls, enables the platform to deliver broadband content across native mobile and desktop applications from one source, allowing the network to engage with their customers no matter where they are.