We sought to create a virtual reality experience that went beyond gimmick and trend, to be a truly scalable business solution that addressed the increasing pain-points modern retailers face: ratio of in-store inventory vs. cost, utilizing existing assets, appealing to a digitally-savvy demographic, and the paramount need to increase online and in-store sales. With online purchases taking up nearly 10.3% of all retail sales, the ability to shift the eyewear purchase experience that has been almost exclusively a physical, in-store experience to one where customers can maximize their smart phone and tablet to visualize eyewear, regardless of proximity to the physical object is paramount.
We began with conducting people-centric research to form customer archetypes, and from there we went through the experience mapping and story mapping process, which informed the design of a functional prototype for test markets. We met with international eyewear powerhouses to understand their unique business needs and objectives in order to get the right product to market in the most efficient way.
Sixty-six feature points within the facial tracking software allowed for head and facial movement recognition that creates a life-like view for how the product will look, in near-perfect scale, on the consumer. This resulted in the creation of a smart mirror platform, featuring Pupillary Distance (PD) measurement, virtual try-on, and 2D to 3D conversion of inventory imagery. This gives the ability to fit approximately 10,000 virtual frames on a single application, with additional inventory accessed server-side.