Advertising Research Foundation Interview: Brian Marr on Teaching Storytelling at Graduate School

The Advertising Research Foundation interviewed Smashing’s CSO, Brian Marr, at the 2016 Consumer Electronics Show. Not only does Brian run the Strategy department at Smashing Ideas, he is an Adjunct Professor at the University of Washington, where he teaches graduate-level courses in the Master of Communication Leadership program. Hear Brian discuss the need for strategic storytelling and the full-circle moments he has with his students.

 

Video source: American Research Foundation

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