Agile Development

An agile response to change.

Technology moves fast and the more traditional forms of development methods can no longer meet the demands of a digital world. This is why we have a created our own unique flavor of Agile Development in-house that is built upon an adaptive, iterative approach to the design and build of digital engagements. The way we approach our workflow, processes, build, quality assurance, and testing are key to responding to the change needed to deploy a successful project.

Here’s why this approach matters. Our digital world is one that is constantly changing into something it wasn’t before. This continuous evolution makes design and development particularly challenging. What could have worked yesterday simply does not work today. It can seem hard to keep up with. When a client approaches us with an idea for an app, platform, website, or a full-scale digital transformation, it is imperative to be agile.

Agile Development is a process in which solutions and theories are constantly evolving through techniques of collaboration, organization, adaptive planning, continuous improvement, and flexible responses. Sound familiar? If you’re successful in any industry, then you understand the importance of learning how to adapt and there’s a reason for it. Once you stop adapting, you become outdated, which seems to be happening faster than ever. To continuously provide our clients with highly valued digital innovations, our development process has to be as flexible as our digital world or the motion of creation will stop.

The foundation of our Agile Development is based on the following principles:

  1. Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.
  2. We welcome changing requirements, even late in development. Agile processes harness change for the customer’s competitive advantage.
  3. Deliver working software frequently, from a couple of weeks to a couple of months, with a preference to the shorter timescale.
  4. Business people and developers must work together daily throughout the project.
  5. Build projects around motivated individuals. Give them the environment and support they need, and trust them to get the job done.
  6. The most efficient and effective method of conveying information to and within a development team is face-to-face conversation.
  7. Working software is the primary measure of progress.
  8. Agile processes promote sustainable development. The sponsors, developers, and users should be able to maintain a constant pace indefinitely.
  9. Continuous attention to technical excellence and good design enhances agility.
  10. Simplicity – the art of maximizing the amount of work not done – is essential.
  11. The best architectures, requirements, and designs emerge from self-organizing teams.
  12. At regular intervals, the team reflects on how to become more effective, then tunes and adjusts its behavior accordingly.

Through our Agile Development process, we have been able to create digital engagements that stay relevant, useful, and meet each project’s unique business needs. When our Agile Development strategy meets our other two key practices, Motivational UX™ and Lean User Experience, our work increases engagement, retention, and revenue not just today, but tomorrow and the next.

Ready to see the result of Agile Development?