By Anna Ho, Associate Director of Strategy “Help us drive customer loyalty.” This is a common ask we get from our design and innovation clients, and it is a business goal that stumps even the most experienced of digital product makers. The problem is, price and quality are no longer enough to set a product
Read More >
By Lisa Smith, Program Manager and Matt Murphy, Sr. Engagement Manager The road to creating truly innovative and worthy experiences for your users is filled with potholes, detours, and roadblocks. When you are heads down with your team crafting the experience, it is easy to lose sight of one key program ending obstacle: stakeholder
Read More >
AW360, Advertising Week’s portal for industry news, insights, and thought leadership from the advertising, marketing, and tech worlds, has featured Smashing’s Associate Director of Strategy, Anna Ho, and her insights on 5 Ways to Infuse Design Thinking Into Your Team’s Process. Anna explores how teams that embody a Design Thinking approach have a ‘shared
Read More >
Ever wonder what makes Smashing Ideas so smashing? Our people! We sat down with Shaughn FitzGerald, Program Manager, to talk shop, how she ensures that smooth communication keeps her project teams sane and on the same page, what to do when one’s spidey-sense is tingling, and how she’s inspired by the notion that ‘you are
Read More >
By Nicholette Daniel, Senior Project Manager Selecting a design and innovation agency to help plan, create, and deliver your digital product is a big decision; and one that can be quite time consuming. While you may be tempted to make a quick decision, finding the right agency to partner with is a critical process, and
Read More >
