With 2016 coming to a close, we’re taking a look back at some of the shining moments our agency had. From shelves being stocked with two of our most innovative projects – the Philips Sonicare Flexcare Platinum Connected and the Philips Sonicare for Kids connected toothbrushes – to having Learn to Quit, the first patient-tested smoking cessation app for the severely mentally ill have an exclusive feature in Fast Company, we’re proud of the role we played in helping our clients take their products from research to realization…and beyond. While Smashing’s great moments don’t stop at 15, we’ve picked out a select few that represent what 2016 meant to us. Cheers!
Smashing’s Brian Burke, CEO, Brian Marr, CSO, and Lisa Dawson, Executive Director, Production reflect back on what 2016 meant to our agency, where we’re going in 2017, and why great clients like you are what drive us to make things that matter.
With 2016 winding to a close, we took some time out of everyone’s busy schedules to celebrate the great year we’ve had. We held our annual white elephant gift exchange, had good food, even better drinks (think hot chocolate bar), and brought in the greatest gift to any internal office party — a photo booth.
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By Lulu Xiao, Senior Strategist As part of their global strategy in the late 1980s, Whirlpool designed and built a washing machine for emerging markets: the “World Washer”. In Brazil and Mexico, the World Washer did very well. In India, however, it was another story. Despite intense marketing efforts, sales remained dismal. Millions of dollars
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