Ever wonder what makes Smashing Ideas so smashing? Our people! We sat down with Paul Townsend, Associate Director of Strategy, to talk shop, the importance of strategically delivering “difficult truths” to clients, how his prior roles as a mechanical engineer and in program management positively impact his strategic approach, and how he just missed out
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By Maya King, Senior Producer In today’s flooded markets for products and services, it’s increasingly difficult to stand out in the sea of noise and stay competitive. Consumers have ever higher standards and expectations – as they should – and are quick to abandon any product or service that is confusing, slow, or doesn’t meet their
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We are excited to announce that Smashing will be chairing the 2018 Design Thinking Conference, taking place from April 23rd – 25th, in Austin, TX. This year’s conference will focus on “driving sustainable growth and competitive advantage through human-centered design.” Attendees will be immersed in hands-on workshops, site tours, networking events, and a variety of
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AW360, Advertising Week’s portal for industry news, insights, and thought leadership from the advertising, marketing and tech worlds, is once again featuring Smashing Ideas, this time with an exclusive feature written by Associate Principal Designer Antonio Holguin: Breaking Down the AI Spectrum. Antonio walks you through the difference between Voice Assistants, Voice Controlled Devices, and Artificial Intelligence,
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By Chris Hannon, Creative Director
