By Antonio Holguin, Associate Principal Designer The current forms of Voice User Interfaces (VUI) can be found right in our hands, on our nightstands, or on our kitchen counters, ready to be called into action. Generally, these VUIs are the user’s connection to a simple artificial intelligence (a.k.a., computer) that responds to commands and perform simple Read More >
By Nick Pollock, Senior UX Designer Being a musician has never been an easy way to make a living. These days, artists are more unable than ever to earn a living off of their work, even though they are the ones who create what the industry sells. The music business (consisting of record labels, publishers, Read More >
Now more than ever, a company lives or dies on the quality and credibility of the experiences they provide for their customers. As purveyors of digital experiences, we must place ourselves firmly and confidently at the intersection of business goals and user needs — which is why understanding and empathizing with the expectations of your target audience is the first step to exceeding those expectations. It broadens our perspective and forces us to challenge our own biases and conventions in favor of approaches that align to people’s motivations, needs, and pain-points.
Ever wonder what makes Smashing Ideas so smashing? Our people! We sat down with Kathlyne Taylor, Strategist, to talk shop, how her background in psychology, marketing, and UX is highly applicable to her role in digital strategy, what her mantra is for staying über calm under pressure, and how her love of camping could soon take an Austrian Read More >
Philips Sonicare for Kids continues pick-up industry recognition, this time with two Davey Awards! The 13th Annual Davey Awards focus exclusively on honoring outstanding creative work from the best small agencies worldwide. With more than 4,000 entries from companies ranging from ad agencies, interactive agencies, production firms, graphic designers, design firms, and public relations firms, the Read More >