Associate Director of Strategy, Anna Ho, took the stage at TEDxSpokane this fall to speak about the relationship between empathy and design in understanding markets and cultures. Watch the full talk and hear Anna explain how we in order to design meaningful experiences for people, must first do two things: understand, then empathize. Behavioral Archetypes—a
Read More >
Ever wonder what makes Smashing Ideas so smashing? Our people! We sat down with Poornima Nagarajan, Developer, to talk shop, why she believes creating accessible digital products and experiences is good for business, how a desire to create an app to track recipes and do grocery shopping became her gateway to Android development, why successful
Read More >
Have you ever wondered what it will be like to drive cars of the future? In reality, we’re witnessing the arrival of those “future” vehicles right here, right now. Join Smashing’s Executive Creative Director, Kevin Wick, and Luxoft’s Head of Automotive and Innovations, Olaf Preissner, as they dive deep into some of the hottest topics
Read More >
By Kevin Wick, Executive Creative Director We’re experiencing a monumental shift that will change the way we view on-road transportation. The term “mobility” is rapidly becoming associated with conceptual changes, notably around owning a car versus sharing, and humans ultimately relinquishing control to machines in exchange for convenience. This can come as a concern to
Read More >
By Anna Ho, Associate Director of Strategy Companies are now operating in what many are calling the Age of the Customer, an era where consumers are more empowered than ever. Experience is everything to consumers and on top of that, customer expectations keep increasing. To keep up with this changing tide and better respond to
Read More >
