Ever wonder what makes Smashing Ideas so smashing? Our people! We sat down with Patrick Cousans, Executive Director, Client Engagement, to talk shop, the differentiation between account management, engagement management, and project management, the four questions he always asks a client when embarking on a new project, and which little restaurant on San Juan Island
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Design Thinking is an iterative process that we use to solve problems that are not well defined. Chris Hannon, Creative Director, walks you through the basics of this methodology which consists of five steps: empathize, define, ideate, prototype, and test. He explains why design thinking isn’t about quickly driving towards one defined solution, but rather
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In honor of International Women’s Day, we asked a selection of Smashing’s employees to share which woman made the biggest impact on their professional career. From teachers to industry leaders, watch as they discuss how guidance, mentorship, and inspiration can come from a variety of avenues. We hope you take the time to celebrate all
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By Matt Murphy, Senior Engagement Manager If you are familiar with the 12 Principles in the Agile Manifesto, you have most likely heard that retrospectives play a critical role in helping teams create and work better. Retrospectives are meetings held at regular intervals during an agile development cycle. During a retrospective, teams reflect on the
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AW360, Advertising Week’s portal for industry news, insights, and thought leadership from the advertising, marketing and tech worlds, is featuring Maya King’s latest article: Storytelling Can Be a Powerful Tool When it comes to Product Development – Not Just Movies. Maya, Senior Producer with our Sony Pictures Entertainment team, explores how storytelling is one of
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