By Anna Ho, Associate Director of Strategy Companies are now operating in what many are calling the Age of the Customer, an era where consumers are more empowered than ever. Experience is everything to consumers and on top of that, customer expectations keep increasing. To keep up with this changing tide and better respond to
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Mindful Powers™ has claimed its second GOLD win, this time with the 14th Annual Davey Awards in the Best Mobile Apps/Sites – Health and Wellness category. The Davey Awards recognize the best work from small agencies and are governed and judged by the Academy of Interactive and Visual Arts (AIVA). This year saw 3,000 entries
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Ever wonder what makes Smashing Ideas so smashing? Our people! We sat down with Caitlin Morrison, Senior Strategist, to talk shop, how her background in epidemiology helps her navigate the world, the importance of remaining teachable no matter where one is at in their career, and how the pendulum swing that is currently taking place
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Nick Pollock, professional rock n’ roller and Sr. UX Designer, is taking the stage at the 2018 Seattle Interactive Conference. This year’s conference is taking place from October 17 – 18th, and The Conference Center in downtown Seattle. Nick, in partnership with Layne Staley, founded Alice N Chains, the precursor to Alice in Chains; formed
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By Caitlin Morrison, Senior Strategist Companies are striving to develop relationships with consumers where every interaction is desireable and fulfilling. In return, consumers expect this enhanced experience regardless of the channel. As the explosion of digital transformation impacts every industry, the digital customer experience (CX) now drives business, and with that, comes increased competition. Consumers
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