Design thinking is an iterative process that is used to solve problems that are not well defined. With so many ambiguous factors contributing to modern product innovation, design thinking plays a critical and holistic role in successful project realization…from initial value proposition to market launch, and beyond.
Design Thinking workshops are designed to reframe the way collective teams approach product innovation through a focused lens on the end-user. Watch as Brian Marr, Chief Strategy Officer, and Kevin Wick, Executive Creative Director, discuss how — and why — Design Thinking workshops can be the catalyst for creating truly engaging digital experiences.
Antonio Holguin, Associate Design Principal, took to the stage at this year’s Digital Summit Seattle, the ‘definitive digital marketing gathering.’ Digital Summit Seattle brought together world-class speakers and showcased content from a multitude of channels that influence digital marketing. One of the biggest influencers on marketing is understanding your core audience, beyond general audience demographics.
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Ever wonder what makes Smashing Ideas so smashing? Our people! We sat down with Paul Townsend, Associate Director of Strategy, to talk shop, the importance of strategically delivering “difficult truths” to clients, how his prior roles as a mechanical engineer and in program management positively impact his strategic approach, and how he just missed out
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By Maya King, Senior Producer In today’s flooded markets for products and services, it’s increasingly difficult to stand out in the sea of noise and stay competitive. Consumers have ever higher standards and expectations – as they should – and are quick to abandon any product or service that is confusing, slow, or doesn’t meet their
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