AW360, Advertising Week’s portal for industry news, insights, and thought leadership from the advertising, marketing, and tech worlds, has featured Smashing’s Associate Director of Strategy, Anna Ho, and her insights on 5 Ways to Infuse Design Thinking Into Your Team’s Process. Anna explores how teams that embody a Design Thinking approach have a ‘shared
Read More >
Ever wonder what makes Smashing Ideas so smashing? Our people! We sat down with Shaughn FitzGerald, Program Manager, to talk shop, how she ensures that smooth communication keeps her project teams sane and on the same page, what to do when one’s spidey-sense is tingling, and how she’s inspired by the notion that ‘you are
Read More >
By Nicholette Daniel, Senior Project Manager Selecting a design and innovation agency to help plan, create, and deliver your digital product is a big decision; and one that can be quite time consuming. While you may be tempted to make a quick decision, finding the right agency to partner with is a critical process, and
Read More >
By Victor Allen, Chief Technical Officer Launch! Your application has finally been released to the public. The interface receives praise and response to new features has been positive. User review scores are high. Everything looks perfect for long term engagement… but it does not materialize. The release schedule is long, and updates that would help
Read More >
By Kathlyne Taylor, Strategist Companies, big and small, recognize the critical importance of putting their users at the center of what they do. In order to create products and services that customers love and engage with long-term, there needs to be an increased investment in user research. As you journey through the multiple phases of
Read More >
