AW360, Advertising Week’s portal for industry news, insights, and thought leadership from the advertising, marketing and tech worlds, is featuring Maya King’s latest article: Storytelling Can Be a Powerful Tool When it comes to Product Development – Not Just Movies. Maya, Senior Producer with our Sony Pictures Entertainment team, explores how storytelling is one of
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Ever wonder what makes Smashing Ideas so smashing? Our people! We sat down with Lisa Forsyth, Senior Director, Strategic Accounts, to talk shop, the content management framework approach she oversees that powers more than 100 network sites worldwide for Sony Pictures Television, how she fosters an ‘Align and Empower’ team environment that people thrive in,
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By Anna Ho, Associate Director of Strategy Design thinking is not just for design teams. From education to healthcare, design thinking has been trending across industries as a way to foster creative problem solving and catalyze innovative solutions. First championed by design consultancies like IDEO as the secret to innovation, design thinking is a versatile approach
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We’ve shown a snapshot of Smashing’s values, which you can view here. Now we’ll unpack each value and explore the resonance each has on our agency, our work, our employees, and our strategic partners. Next up: RAISE THE FUN FLAG…because joy is contagious. Here at Smashing, we celebrate the good feels. We know the value in
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We’ve shown a snapshot of Smashing’s values, which you can view here. Now we’ll unpack each value and explore the resonance each has on our agency, our work, our employees, and our strategic partners. Next up: KEEP IT REAL…because our diversity enhances our creativity. A truly smashing idea can come from anyone, which is why we respect
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