We are excited to announce that Smashing will be chairing the 2018 Design Thinking Conference, taking place from April 23rd – 25th, in Austin, TX. This year’s conference will focus on “driving sustainable growth and competitive advantage through human-centered design.” Attendees will be immersed in hands-on workshops, site tours, networking events, and a variety of
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AW360, Advertising Week’s portal for industry news, insights, and thought leadership from the advertising, marketing and tech worlds, is once again featuring Smashing Ideas, this time with an exclusive feature written by Associate Principal Designer Antonio Holguin: Breaking Down the AI Spectrum. Antonio walks you through the difference between Voice Assistants, Voice Controlled Devices, and Artificial Intelligence,
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By Chris Hannon, Creative Director
Ever wonder what makes Smashing Ideas so smashing? Our people! We sat down with Patrick Cousans, Executive Director, Client Engagement, to talk shop, the differentiation between account management, engagement management, and project management, the four questions he always asks a client when embarking on a new project, and which little restaurant on San Juan Island
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Design Thinking is an iterative process that we use to solve problems that are not well defined. Chris Hannon, Creative Director, walks you through the basics of this methodology which consists of five steps: empathize, define, ideate, prototype, and test. He explains why design thinking isn’t about quickly driving towards one defined solution, but rather
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