By Anna Ho, Associate Director of Strategy Companies are now operating in what many are calling the Age of the Customer, an era where consumers are more empowered than ever. Experience is [...]
By Caitlin Morrison, Senior Strategist Companies are striving to develop relationships with consumers where every interaction is desireable and fulfilling. In return, consumers expect this [...]
By Caitlin Morrison, Senior Strategist Earlier this month, Smashing representatives attended the Seattle Chamber of Commerce’s Executive Speaker Series on Virtual Care. At the event Jaja Okigwe, [...]
By Anna Ho, Associate Director of Strategy “Help us drive customer loyalty.” This is a common ask we get from our design and innovation clients, and it is a business goal that stumps even the [...]
By Lisa Smith, Program Manager and Matt Murphy, Sr. Engagement Manager The road to creating truly innovative and worthy experiences for your users is filled with potholes, detours, and [...]
AW360, Advertising Week’s portal for industry news, insights, and thought leadership from the advertising, marketing, and tech worlds, has featured Smashing’s Associate [...]
By Nicholette Daniel, Senior Project Manager Selecting a design and innovation agency to help plan, create, and deliver your digital product is a big decision; and one that can be quite time [...]
By Victor Allen, Chief Technical Officer Launch! Your application has finally been released to the public. The interface receives praise and response to new features has been positive. User [...]
By Kathlyne Taylor, Strategist Companies, big and small, recognize the critical importance of putting their users at the center of what they do. In order to create products and services that [...]
By Brian Burke, CEO Design and Design Thinking have been a very hot topic this decade (though not new to anyone in creative industries), and as many executives have experienced, it is a [...]