Business Design
Smashing’s consultants help you create new — or revamp existing — digital products, services, and businesses to achieve profitable growth, maximize long-term value for customers and shareholders, and reduce go-to-market risk.
- Business intelligence
- Business modeling
- Digital roadmaps
- Opportunity sizing
- Scenario analysis
- Profitability analysis
- Return on Investment (ROI) tracking
Research & Insights
From initial market insights and trends through experience optimization, we unearth the data and recommendations that drive informed decisions and create prolonged user engagement.
- Baseline & competitive testing
- Data-driven behavioral archetypes
- Evidence to support claims
- Instrumented pilot programs
- Market segmentation
- Observation rooms / lab studies
- Protocols for regulatory compliance
- User journey mapping
- UX research (1:1 or at scale)
Experience & Product Design
Designing or refining a highly engaging digital experience requires a unique combination of creativity, science, and luck. Just kidding. Luck has nothing to do with it.
- Animation
- AR/VR/MR design
- Design language systems
- Information architecture
- Interaction design
- Motion graphics
- Motivational User Experience™ Design (MUX)
- Rapid prototyping & proofs of concept
- Use-case scenarios
- User flows
- UX & UI design
- Visual identity
- Wireframes
Tech Strategy & Implementation
Design and innovation are only as good as the technical strategies that deliver on them – both in the short and long term. We bring the capabilities and partnerships needed to implement your project at scale with near- and off-shore teams.
- AI/ML strategy
- AR/VR/MR development
- Blockchain strategy
- Digital customer experience platform strategy & implementation
- Human-Centered Engineering (HCE)
- iOS & Android development
- Progressive Web App (PWA) & mobile site development
- Web service & API development
Data & Customer Analytics
We work with you to find insights in your data that drives loyalty, while enabling decisive action, product evolution, and evidence-based innovation.
- Analytics vision & strategy
- Behavior-based personas
- Data science
- Data visualization
- IOT analytics
Motivational UX™ Workshop
Motivational UX™ is our proprietary framework to increase engagement, built upon decades of multi-disciplinary research in behavioral psychology, user experience design, and game design thinking. In this interactive workshop, we will build a full roadmap, with action items, around your top 3 identified Motivational UX™ principles and uncover which tactics are needed to create lasting engagement with your audience.
Innovation Hack-a-Thon
How you innovate determines what you innovate. Our week-long Hack-a-Thon is an immersive workshop that puts your entire team in the lean environment needed to accelerate solution-orientated thinking, rapid growth and learning, cross-functional collaboration, and adaptive planning. You’ll walk away with an identified product direction, developed prototypes, and product testing with real consumers.
Experience Mapping
To ensure the effectiveness of your consumer’s experiences, and to help organizations navigate omni-channel complexity, we employ the activity of Experience Mapping – a strategic process of capturing and communicating complex consumer interactions. The activity of mapping builds knowledge and consensus across teams and stakeholders, and provides you with an experience map – the strategic foundation for your digital solution.
Story Mapping
Story Mapping is a textual visualization of identified user tasks, user goals, and business goals within your product’s features. In this workshop, we will build a roadmap specifically for your product at the development stage that includes a backlog, prioritized user stories and features, and a release plan based on your unique user types and the associated business value.
