From Research to Realization
Through every stage of digital product, service, and experience design, Smashing is a catalyst that propels teams forward and helps to scale their efforts. With services that span early research through full product delivery, and a methodology designed to foster team collaboration and higher levels of engagement, our lean approach creates a competitive edge for digital teams at Fortune 500 companies.
Smashing disrupts the status quo for traditional management consulting, applying decades of experience in end-to-end digital to our practice and right-sizing strategy for every engagement. We apply a lean methodology to our consulting so we don’t waste valuable time and money analyzing when we could be in-market testing and learning from the end users of our products and services. The result is faster pivots, more ideas tested, and a quicker time to market.
- Identify and create new business and customer value
- Set a product/service roadmap and strategy focused on what is possible: now and in the future
- Differentiate from the competition
- Align (or develop) internal capabilities and processes for success
- Market research
- Contextual research
- Market trends analysis
- Competitive analysis
- Business modeling
- Product/service envisioning
Product, Service & Connected Experience Design
Smashing takes a human-centered approach to design, focusing on unearthing user and business insights that lead to the most successful digital products and services. We use a lean, iterative, and collaborative methodology that involves our clients in the process and creates increased digital capabilities within their own companies. Where most companies focus on usability and utility, we focus on engagement – leading to products and services that create habits, change habits, or are simply more enjoyable to use.
- User needs and technical feasibility identified
- Wide exploration of concepts and breakthrough ideas
- Working demonstrators and prototypes
- Increased confidence in success of approach through user testing
- Alignment across departments/disciplines on product or service design
- UX research
- Concept testing
- UX & visual design
- Low & high fidelity prototyping
- Experience mapping workshop
- Value-mapping workshop
Smashing has a 20+ year history of building the products we design and recommend. In some cases, it means staffing a full development team either in-house or near-shore. In other cases, it means serving as the technical architects and program management leads to a broader development team working on individual components. Regardless, whether it’s a blue-sky technical strategy and systems design, a standard mobile app or website, or developing a next-gen IoT or VR/AR experience, we are adept and realistic when it comes to planning and developing a technically feasible product.
- Continuity between design and development, reducing time and long-term costs
- Product ideas that are technically feasible, within the client’s budget
- Digital roadmap and release planning
- Technology & design
- Systems design
- Platform architecture
- Web & mobile development
- Agile development
- Digital quality assurance
We design, build, deliver, transition, and operate your unique digital platform to guarantee brand continuity, operational efficiency, and minimize cross-market complexity now and for years to come. We manage the day-to-day digital operations of highly complex platforms and products in order to allow you to streamline and accelerate your internal resources and focus on long-term business growth.
- Continued product refinement to increase end-user and business value
- Reduced support costs
- Increased longevity of the solution, protecting your investment
- Enterprise infrastructure management
- Mission-critical support services
- Maintenance management & advisory services
Data Science & Analytics
While most of the clients we work with have a corporate analytics platform in place, it often does not meet the needs of product and service design and development – particularly when we are designing and testing connected physical and digital experiences. Smashing evaluates current solutions from a technology and operational standpoint and can recommend alternative solutions when needed. For in-home user tests and product pilots, we’re able to utilize our own platform, Smashing Insights, which provides critical per-user data in real time. This creates better insights, which lead to faster decisions and better products. Post launch, we provide ongoing insights, reporting, and recommendations from data.
- Capabilities assessment of current analytics
- Rapid insights from analytics
- Productive, data-driven culture for decisions and new ideas
- Data strategy & planning
- Engagement & behavior analysis
- Custom dashboards
- Individual user, real-time data
- In-home user tests & pilot programs
Sometimes the most challenging part of a project is getting it started. Our workshops are strategically designed to kick-start your project, evolve an existing idea, or to infuse an established experience with new thinking. Below is a selection of the full suite of Catalyst Workshops we offer.
Motivational UX™ Workshop
Motivational UX™ is our proprietary framework to increase engagement, built upon decades of multi-disciplinary research in behavioral psychology, user experience design, and game design thinking. In this interactive workshop, we will build a full roadmap, with action items, around your top 3 identified Motivational UX™ principles and uncover which tactics are needed to create lasting engagement with your audience.
- Product Managers
- 90 minutes | 1 day
How you innovate determines what you innovate. Our week-long Hack-a-Thon is an immersive workshop that puts your entire team in the lean environment needed to accelerate solution-orientated thinking, rapid growth and learning, cross-functional collaboration, and adaptive planning. You’ll walk away with an identified product direction, developed prototypes, and product testing with real consumers.
- 1 week
To ensure the effectiveness of your consumer’s experiences, and to help organizations navigate omni-channel complexity, we employ the activity of Experience Mapping – a strategic process of capturing and communicating complex consumer interactions. The activity of mapping builds knowledge and consensus across teams and stakeholders, and provides you with an experience map – the strategic foundation for your digital solution.
- 4 hours | 1 day
Story Mapping is a textual visualization of identified user tasks, user goals, and business goals within your product’s features. In this workshop, we will build a roadmap specifically for your product at the development stage that includes a backlog, prioritized user stories and features, and a release plan based on your unique user types and the associated business value.
- 1+ days