The Drum’s Creative Director’s Choice: Kevin Wick on Digit’s Simplicity of Design

The Drum’s Creative Director’s Choice series enlists the industry’s leaders to weigh in on the work they feel is making the biggest difference in the world. Smashing’s Executive Creative Director, Kevin Wick, highlights the money-saving site Digit. He explores the role of design and conversational UI in the text-only experience, and why empathy reigns supreme when designers are stripped of creating a traditional interface.

Designing for texting and SMS is designing for accessibility and inclusion – which is sorely lacking today and a goal for every true designer.

To read the full analysis of Digit, click here.

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