Fast Company Exclusive: Smashing Ideas’ Learn to Quit
We are excited to share that Fast Company is featuring an exclusive on Smashing Ideas’ Learn to Quit application. Learn to Quit is a revolutionary smoking cessation app for one of the most underserved portions of our population – the severely mentally ill. We partnered with Dr. Roger Vilardaga, Acting Assistant Professor in the Department of Psychiatry and Behavioral Sciences at the University of Washington, to plan, design and build a mobile application based a relatively new behavioral therapy approach called Acceptance Commitment Therapy (ACT).
The in-depth article explores the design and motivational elements needed for this unique demographic, how helping this group could put a dent in big tobacco, and how Learn to Quit will be one of the first smoking cessation application to go through scientific patient testing.
Click here to see the article in full!