HIMSS19: The 3 Healthcare Questions We Want Answered

By Caitlin Morrison, Senior Strategist

Monday kicks off HIMSS 2019, the week-long healthcare conference of the year. Omari Miller, Sr. Director, Business Development, and I are heading to Orlando to explore the latest healthcare technology developments and connect with other digital leaders in the healthcare space. As a health-services-researcher turned innovation-strategist, I am excited to connect with old colleagues and see the evidence behind the latest advances in healthcare.

At Smashing, one of our areas of expertise is in consumer-related digital healthcare products, so naturally I am looking forward to sharing the latest in Smashing Ideas’ health-focused work. Since moving from research to innovation I have become a firm believer in our approach to designing for trust in disruptive human experiences. We have built experiences to teach children about mindfulness, to help parents instill healthy habits in kids, and to aid those with serious mental illness to quit smoking.

You can find Smashing at Booth #7751, where Omari and I will be talking about our work alongside our parent company, Luxoft. The combined capabilities of Smashing and Luxoft allow us to bring strategic research to human-centered design and interoperable system-wide experiences in a seamless way. Our partnership is committed to making practical healthcare ecosystems that are more accessible, sustainable, and human. This includes the meaningful use of blockchain in healthcare, how to make big data work for individual’s health, and the opportunity that Digital Experience Platforms present for payers and health systems alike.

With all of this, there are three questions that will be central to my HIMSS experience:


How can we build experiences to meet CX (customer experience) expectations in the rise of healthcare consumerism?

I am excited to talk to companies about their approach to CX expectations in the rise of healthcare consumerism. This past year at Smashing we have spent a lot of time thinking about CX and the importance of designing for trust in disruptive innovation. The healthcare industry is working to catch up to the technology experienced in most peoples’ day-to-day life. We are looking forward to sharing our ideas around how are modern payers, providers, and pharma companies can create solutions that provide a more human and personalized experience, and the seamless ways to implement these ideas.


How can we design innovative technology-based solutions that help both patients and providers?

From my previous work in health services research I know that provider burnout leads to poor patient outcomes. With the rise of connected devices and the overwhelming amount of data that is now collected, I am interested in how we can design innovative solutions that improve the patient experience, as well as the provider experience. This could be implementing connected system-wide solutions to improve efficiency, or point-of-care support to improve the human connection between patients and providers.


How can we think about designing for a patient experience that is seamless across the wellness ecosystem?

This question applies to all patients, but in 2019 I think it is particularly important to think about experiences to help those with dementia and their caregivers. How can we build solutions that support an individual and their community that actually improve health outcomes? How can providers and payers work together to develop technology innovations that can impact social factors affecting health to provide more holistic care?

While questions of this magnitude can’t hope to be answered in a single conference, I am excited to see how the advances to the healthcare industry will forward the dialogue in these areas, and I look forward to reporting back on what I find.  If you happen to be at HIMSS and would like to have a personalized project conversation or talk shop with Omari Miller and or I, drop us a line to schedule an on-site meeting.




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