Sign-Up for AIGA’s Lunchbox Series with Smashing Ideas

Smashing Ideas has teamed up with AIGA on their monthly Lunchbox Series to offer the Seattle design community a peek inside our office and the opportunity to hear about our approach to innovation, Motivational UX™: The Art & Science of Digital Behavior.


The details:

When? Monday May 7 2018 | 11.30am-1pm

Where? Smashing Ideas, Downtown Seattle. More info about the event can be found here.



Motivational UX™ is a user-focused approach to innovation that brings together perspectives from behavioral psychology, game design thinking and UX best practices. Motivational UX™ helps you create the most engaging digital experiences for your clients, that users want to come back to time and time again.

Join this event and experience Senior Strategist, Lulu Xiao, Strategist, Kathlyne Taylor and Designer, Katy Harrison walk you through each of the nine Motivational UX™ principles. You’ll learn how we evaluate a project and identify principles of motivation that gives our clients an edge over their competition.

Expect take-aways like these!

  • Understand how designers can create products and experiences that prolong digital engagement and build long-term relationships with users in a world where users are more likely to abandon your connected device or online presence.
  • Get an overview of each Motivational UX principle, so that you can apply them in your own work.
  • Hear examples of how we’ve applied the principles to to build long-term engagement with the end user and to increase innovation on our teams.

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