Product, Service & Connected Experience Design

Minimize uncertainty, accelerate engagement.

Smashing takes a human-centered approach to design, focusing on unearthing user and business insights that lead to the most successful digital products and services. We use a lean, iterative, and collaborative methodology that involves our clients in the process and creates increased digital capabilities within their own companies. Where most companies focus on usability and utility, we focus on engagement – leading to products and services that create habits, change habits, or are simply more enjoyable to use.


  • User needs and technical feasibility identified
  • Wide exploration of concepts and breakthrough ideas
  • Working demonstrators and prototypes
  • Increased confidence in success of approach through user testing
  • Alignment across departments/disciplines on product or service design


  • UX research
  • Concept testing
  • UX & visual design
  • Low & high fidelity prototyping
  • Experience mapping workshop
  • Value-mapping workshop

Is product, service & connected experience design right for you? – Ready to see the results of product realization?