Research & Strategy

The answer is found in research and strategy.

Getting the right product into the hands of the right audience shouldn’t be left to chance. We formed one of the first Research and Strategy groups in the industry for the sole purpose of unearthing the core user and business insights that lead to successful digital products and roadmaps. Our unique process guarantees “the big idea” is actionable, scalable and user-tested. This helps eliminate market uncertainty, and guarantees you a strategic edge over your competition.

  • Product and service planning
  • Competitive analysis
  • Audience analysis, development and growth
  • Customer experience design (CXD)
  • Research planning
  • Envisioning activities
  • User research
  • Guided interviews
  • Cultural and contextual research
  • Focus groups
  • Content strategy
  • Concept testing
  • User testing strategy and planning
  • Implementation planning
  • KPI or goal setting and measurement
  • Analytics strategy
  • Analytics monitoring and insights
  • Motivational UX TM workshops
  • Innovation workshops
  • Ideation workshops