Smashing’s Anna Ho is Taking the Stage at TEDx Spokane

We are excited to share that Smashing’s Anna Ho, Associate Director of Strategy, will speak at this year’s TEDx Spokane event on October 6th at the Bing Crosby Theater in Spokane, Washington.

The theme of this year’s event is “Beyond Ourselves – Creating practices and processes that take us out of our everyday perspective and attachments.” Anna will be talking about the advent of behavioral data and how we can use this data to build behavioral archetypes that challenge our stereotypes and deepen our empathy for others.

On what inspired her talk and why she values this opportunity to speak at TEDx Spokane, Anna says, “We now live in age where virtually everything we do online is being tracked and analyzed to understand who we are as users. More and more, we, as a society, will come to rely on this digital behavioral data to understand who a person is. The challenge is, how do we make sure that we are not whittling people down to stereotypes; that we are building contextually rich understandings of people?  I’m excited for this opportunity to share what I’ve learned working in the product design world and how we, as a general audience, can use behavioral data to challenge our assumptions and enrich our perspectives of the people we are trying to serve.”

The details:

Saturday, October 6, 2018

9:00am – 4:00pm PDT

The Bing Crosby Theater, Spokane, WA

 

If you’re planning on attending TEDx Spokane, or are interesting in learning more about behavioral data and the impact it has on you, your business, and community at large, drop us a line to start the conversation.

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