Smashing Summer Reading List
With the days long and the weather warm, it’s easy to allow some much needed R&R to seep into the summer months. If you’re looking to increase your knowledge-base poolside, here are some of the top summer reads we would recommend:
Lean UX: Applying Lean Principles to Improve User Experience – Jeff Gothelf with Josh Seiden: Get paint on the walls quickly, iterate, and course correct. Gain buy-in, increase collaboration, and achieve effective team velocity to get your clients the results they need quickly and holistically.
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising – Ryan Holiday: Learn how to increase users and market share by building mechanisms for growth into your digital product.
Predictably Irrational – Dan Ariely: An overview of behavioral economics and how it applies to customer motivation and choice.
Understanding Michael Porter: The Essential Guide to Competition and Strategy – Joan Magretta: A concise, accessible summary of Michael Porter’s key concepts that give you the competitive advantage for sustained success.
Drive: The Surprising Truth About What Motivates Us – Daniel H. Pink: Discover how motivation has evolved from the carrot-and-stick approach to a deep human need to take ownership of our lives and improve the world in which we live in.