The Advertising Research Foundation Interview With Brian Marr, CSO

Brian Marr, Smashing’s Chief Strategy Officer, sat down with The Advertising Research Foundation at the 2016 Consumer Electronics Show. In the in-depth interview, Brian goes into great detail on how the role of marketing spans all aspects of digital development – from strategy and analytics to creative design and development that triggers dopamine release – and how this impacts the long-term health of consumer-facing experiences. If you’re curious what the bleeding-edge of strategic consumer engagement looks like and how it will impact your business, this interview is a must see!

Brian explores:

  • How Motivational UX™ reduces go-to-market risk
  • The importance of getting “paint on the walls” early
  • Why failure is critically important
  • How to crack the code for creating successful IoT products

Source: The Advertising Research Foundation

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