The Drum: Mindful Powers

Several years ago Smashing Ideas launched SI Labs; an internal incubator that aims to give employees a platform to bring strategic passion projects to market. One such project is Mindful Powers – a mindfulness app that empowers kids to bring balance to their lives. Mindful Powers is the brainchild of Jessica Barnes, Creative Director and Anna Ho, Strategist and the application helps kids know and understand what is happening in their head at any given moment without getting carried away by it. The Drum – a global media platform across Europe and North America – is featuring an in-depth look at Mindful Powers, as well as the maturation of our digital agency and the project’s role within it.

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