The Magical Success of Wallykazam!
When our partners at Nick Jr. were preparing to launch Wallykazam, a new educational series aimed at preschoolers, they decided to create a premium companion application for ongoing learning and brand engagement. We are happy to say they chose us to help them with it! In close partnership with Nick Jr. and their curriculum/content experts, we developed an educational platform for iOS (iPhone and iPad) and Android where preschoolers learn the foundation of reading and writing through the power of letters, words and play. Kids can trace letters in the night sky, hunt for hidden letters in Wally’s forest, build a rhyming word tower and earn magical words that make Borgelorp giggle, glow, meow, even burp!
In four interactive games that use the power of motivational design, Wallykazam nurtures the learning process in phonemic awareness, vocabulary, letter-sound associations, letter recognition and more. With more than 400 words integrated into a variety of activities and games, there are endless opportunities for kids to learn the power of letters and words by touching, tapping, flicking and tilting to interact with Wally and his friends.
Wallykazam earned Nick Jr. its highest-rated premiere with K2-5 in nearly 10 years, and the premiere of their first-ever preschool literacy app quickly rose to the #1 spot on iTunes’ educational and kids app list and #2 on iTunes’ overall top apps list. The application is still maintaining its popularity at the top of the charts after weeks in the market. With Nick Jr. leading the way for kid-based educational content on digital platforms, they are continuing their success of extending education beyond the class and family rooms.
Congrats to Nick Jr. on the success of the Wallykazam series and mobile app, and for continuing to stimulate educate through innovation. Ready to play with Wally, Norville and all their friends? Download the app here.