iMedia Connection: 9 Principles of Motivational UX™

If you live or work in the world of attracting and retaining customers, chances are you’ve been impacted by what’s been called “an engagement crisis.” Basically, technology is making the way businesses and brands form lasting relationships with their target audience difficult – competition is fierce, attention spans are short, and new emerging technologies have redefined the ways consumers and brands interact.

iMedia Connection, an online community for senior marketers in the digital world, has featured the solution to the engagement crisis: Motivational UX™, written by Smashing’s Chief Strategy Officer, Brian Marr. The article explores 9 principles of Motivational UX™, that when applied to a digital experience, will create a positive and lasting impact on your business…and help you leapfrog your competition.

Check out the article here.

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