WIRED: Why You Should Apply Data to Your Teeth

Last month, Philips Healthcare brought their most innovative toothbrush to market yet – the Philips Sonicare FlexCare Platinum Connected. The new Bluetooth-connected toothbrush uses advanced sensors and a mobile application to coach users on techniques that will improve their oral health and help them form better brushing habits. Smashing Ideas has partnered with the innovation team at Philips Oral Healthcare for the past year and half, helping take Philips Sonicare FlexCare Platinum Connected from initial research through product realization.

This month, Wired Magazine featured an exclusive look at this new IoT product and how the strategic use of data will revolutionize oral healthcare.  Backed by extensive research conducted by Smashing’s Strategy Team and Philip’s Innovation Team, thousands of consumers were interviewed, studied, and analyzed, which unearthed one very specific problem… when it comes to taking care of our teeth, the majority of us have a lot to learn, but we get by with habits formed at an early age. Those habits and techniques aren’t always as good as they should be, despite what we might think. According to Philip’s Sally Revell, Director of Consumer Marketing:

“We found that people – although they think they’re being super proactive in their oral health and they’re doing a good job, they don’t actually know… how often do you really methodically brush every tooth and every surface? How do you know you’ve done that with the right technique?”

As you might expect, the answer – and the opportunity for each of us to take better care of ourselves with some simple adjustments – is found in hard data. By utilizing advanced sensors connected via Bluetooth, the Philips Sonicare FlexCare Platinum Connected tracks and records each brushing session and provides real-time guidance. A pressure sensor helps  you ensure you’re not damaging the enamel on your teeth, and a scrubbing sensor trains you to glide the brush head along your teeth at an even pace. The location sensor, which we’re all big fans of, shows you are brushing too little or might have missed and gives you the opportunity to touch them up. The companion application also tracks data over time, allowing the user and their dental practitioner to analyze the results together, creating an at-home, professionally-guided healthcare approach.

Click here to see the full Wired Magazine article that deep-dives into how the combination of smart sensor technology and data-based tracking aims to eliminate one of the greatest areas of oral healthcare challenges…compliance…in order to create healthy habits that last a lifetime.


*Image sources: https://www.wired.com/brandlab/2016/10/apply-data-teeth/ 

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