With Smashing’s history of being the first digital agency to bring ebooks to market, it was a natural fit to translate Dr. Stephen Hawkings’ complex laws of the universe into a not only accessible, but actively engaging, digital experience. By taking an “easy to use, difficult to master” approach, we took our extensive history in game design and used it as our North Star during development because causal games appeal to kids and adults alike. We applied game mechanics like “mastery” to motivate users to master scientific concepts. Visuals were distilled down to an infographic style to add clarity to the content, as well as to make the app more relevant an appealing to a general audience.
The phenomena surroundings how planets stay in orbit, the evolution of a star, the relativity of time, etc., was distilled into 10 highly interactive and engaging digital experiments.