A simple, scalable content management system that delivers entertainment content to a network of more than 100 websites in 22 languages worldwide.

The Ask
A major television network had a problem. With websites all over the world, the time it was taking to localize programming and advertising in each market was consuming too many resources, not to mention diluting the value of the brand. To add complication, each local market had its own set of programming and advertising needs. Seeking a solution that could consolidate and streamline content, executives at the network enlisted our team to help them design and create a CMS to deliver global programming and advertising to local markets.
The Actualization
We developed a single, cohesive digital CMS that empowered country/region content managers to extend their administrative power and advertising reach. This new platform supports more than 100 websites in 22 languages worldwide, as well as enables connections to all 11 major social networks through a third-party service. The platform provides site managers the flexibility to add registration, sharing, and activity feeds with ease, which allows for social networking that is directly relevant to their markets.
Built with an eye towards the future, the platform continues to grow far beyond the initial offering, and is powering second-screen applications, subscription video-on-demand, and TV everywhere experiences.

Sony Pictures Television can engage with their customers no matter where they are.

The Accolades
  • Countries all over the world can now deploy customized websites in six weeks or less.
  • Promotional content for new shows are created once and syndicated across all regions in minutes.
  • Over the course of a year, the television network replaced all existing outdated sites and replaced them with new sites from this unified platform.
  • An improved user experience, advertising kit, and administrative controls, enables the platform to deliver broadband content across native mobile and desktop applications from one source, allowing the network to engage with their customers no matter where they are.

Services

  • 3rd Party SDK Integration
  • UX Design
  • CMS Development
  • Visual/UI Design
  • QA

Ready for mass appeal?

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