We began with conducting people-centric research to form customer archetypes, and from there we went through the experience mapping and story mapping process, which informed the design of a functional prototype for test markets. We met with international eyewear corporations to understand their unique business needs and objectives in order to get the right product to market in the most efficient way.
Sixty six feature points within the facial tracking software allowed for head and facial movement recognition that creates a life-like view for how the product will look, in near-perfect scale, on the consumer. This resulted in the creation of a smart mirror platform, featuring Pupillary Distance (PD) measurement, virtual try-on, and 2D to 3D conversion of inventory imagery. This give the ability to fit approximately 10,000 virtual frames on a single application, with additional inventory accessed server-side. This all results in increased consumer-facing retail access points and a hyper-specific shopping experience that caters to the retail, spending, and social habits of the consumer.